If you’ve ever worked in a promo department at any TV channel big or small, you’ll be aware how much stuff you have to churn out every week; all basically the same but with different titles or colours. Annoying stupid inventions like the web and mobile have made this so much more of a chore. And a quite an expensive one if you’re using contract hires or external encoding partners.

Let’s look at a typical workflow for making, say, a music video playlist. You get your digital files, an editor and an avid suite. You render everything in, stick on your branding and some song information and render it out again. And you do this day in and day out. That’s a lot of money in equipment and hours, not to mention the sheer boredom of having to put it together.

So enter Studiom, the latest addition to the Millicent family. Studiom makes producing this kinda stuff so simple your boss could do it. Working off a selection of customised motion graphic templates, Studiom allows you to add your own video, images or text, preview the result and then output to a variety of video formats like Quicktime and Flash, as well as a fully compliant MPEG2 transport stream (for those of you in digital TV). You can even add a whole host of different templates and it’ll merge the whole lot into one single program.

All that stuff that used to require £xxxk budgets and then horridly expensive people to run it - forget it. Studiom makes it easy for your secretary to start making your promos or playlists (just don’t tell her how much Avid people get paid!).

Available early 2009.